While Ellesse has always been a staple of high-street fashion outlets, we were presented the task of redefining the brand by launching their new premium streetwear ‘Sartoria’ collection to a next generation audience. Hence, we knew the talent we had to secure tapped into Ellesse’s rich cultural roots of redefining modern luxury and embodying the boldness, individuality and flair of the eclectic that is encapsulated through this campaign.
Solutions
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To bring this innovative concept to life, we featured faces as versatile and ground-breaking as the collection itself, so we secured the services of Ghanian musician Black Sheriff and Swiss-born Sri Lankan singer Priya Ragu who, through their music lean into Ellesse’s ‘Be Bold’ ethos.
Results
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8M impressions across brand owned channels
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Uplift in e-commerce sales
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Talent interview videos to live on brand owned channels.