A leading brand synonymous with giving rise to some of Britain’s most famous subcultures, Dr Martens tasked us with driving awareness of their infamous ‘Boot Room’ in Camden to increase their in-store footfall.

Solutions

  • Working side by side with the brand, we hosted a series of events including a takeover of the Boot Room. With a night of performances from acts such as hotly tipped MC Che Lingo and Nakhane, an LGBTQ+ trailblazer, we curated a night that celebrated Dr Martens boundary-breaking ethos of unconformity.

Results

  • 500 attendees at event largest footfall to date

  • 50% increase in footfall YoY

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